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Aida Hasrati.

Senior product design for complex B2B SaaS that ships 15.

Complex SaaS products break when users need support to move forward. I design self-serve surfaces that make setup, pricing, analytics, and configuration feel clear.

See selected work
reelplus.com/admin/widgets/edit

Surfaces I ship

6 / 6 in production
01

Onboarding

9-step · checklist

02

ReelBuilder

24 elements · 4 widgets

03

Modal customizer

5 layouts · 22 sections

04

Analytics

8 charts · attribution

05

Pricing

17 surfaces · trial

06

Design System

40+ components

MEET AIDA

Senior product design,
delivered end-to-end.

10+ years · Shopify SaaS · Visual builders · Growth UX · Design systems

Five shipped product stories across visual builders, pricing, upload UX, security workflows, and installation.

Selected work

R

A Visual Builder for Shoppable Video.

Drag-and-drop authoring · live preview · zero code.

“3-pane editor with type-safe drag zones”

Layers tree, live preview canvas, contextual settings panel. Time-to-publish a widget cut from ~25 min → ~3 min (−88%).

“Self-serve customization 40% → 75%”

24 elements across 4 widget types, 17 typed configs. Type-safe drag zones eliminate broken layouts. Layout-related tickets −70%.

Read case study
ReelBuilder · widget

Layers

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