Visual builders, activation flows, pricing UX, enterprise self-serve, and installation workflows — each case study starts with business friction and ends with shipped product decisions.
Palette · the colors of this work
Indigo
#5b6cff
ReelBuilder · Install
Teal
#00b8a9
Performance Upload
Magenta
#ff5b8a
Pricing
Forest
#00875a
IP Unblock
Signature
#ff4000
Brand accent
Plus · 3 supporting overviews
Product overviews, marketplace work, and landing-page systems that shaped the product judgment behind the featured stories.
ReelPlus · Shopify B2B SaaS
ReelPlus is the platform context for the deeper case studies — a performance-first Shopify app that lets merchants import TikTok and Instagram content and display it via carousel, grid, popup, and story-style players, all without compromising site speed.
4
Widget types shipped
5
Modal layouts
7
Locales
Spicom · AI SaaS · CMS
Spicom unifies hosting, domain registration, business email, and a growing library of Elementor-based templates into a single one-click website launch flow. I led design across the full marketplace surface, including pricing, installation, template discovery, and dashboard workflows.
1-click
Site launch
All-in-one
Hosting + Domain + Email
AI-assisted
Template discovery
◇ ◇ ◇
Senior product design is the discipline of removing what doesn’t belong, clarifying what does, and shipping the system behind it.